Or call it Marketing the Marketing Agency. If you’re not among the big 10 in your industry vertical in marketing communication, chances are you’re always scouting for new business. And possibly going about it the long established manner. You’ve got…
Hiring a marketing communication agency is like getting married. Some stay married for long, some separate and some end up in a messy divorce. Just as in marriage, if you have hired or thinking of hiring an agency for any…
Social Media today is as ubiquitous as television was and infinitely more powerful as medium to interact with potential customers. With 1 out of every 7 people on some form of social media, businesses can ill afford to ignore this…
Al right. You’re wife’s sister and your next door neighbor along with your 14 year old daughter have told you that you need to be using social media for your business. That was the easy part- getting free advice. The…
If you’re running a business, you cannot afford to ignore the ubiquitous Facebook. With over 1 billion (that’s 1 out of every 7 people on this planet!) on it, getting your business on Facebook will help you not just to…
Amazon recently unveiled its smartphone Fire in the US. While little is being talked about its smart phone feature, what has caught everyone's attention is the FIREFLY feature that comes with the phone. At heart of the Firefly feature is product recognition. Click a…
At the risk of being called stupid, I would go so far as to predict that LinkedIn is just about ready to be swept away like Orkut was. If it’s still at the helm of being the most sought after…
LinkedIn Post is a facility provided by LinkedIn where a subscriber could post articles and view points and have it read, shared and commented upon by his followers. Unlike the normal status update posts was considered as the next level…
In late February Facebook rolled out a small new feature called the “Relevance Score” Tucked away within the campaign report, the relevance score tells advertisers how ‘relevant’ their ad creative is to the audience that is being targeted. The relevance…
If you are in a client management or business development role, this article is for you. Finding a client today’s fiercely competitive environment is 90% smart work and 10% hard work. Far too often both as a buyer and a…