LinkedIn Post is a facility provided by LinkedIn where a subscriber could post articles and view points and have it read, shared and commented upon by his followers. Unlike the normal status update posts was considered as the next level of professional networking opportunity for users. For a long time access to this feature was restricted and was being rolled out on an invitation basis. Until recently that is.
Today, as a LinkedIn user, you can post and create your own blog within LinkedIn. Given the fact that LinkedIn is today the most used professional social media platform, having the ability to have your blog post read by all your professional contacts who matter is something of a welcome functionality.
As a marketer blogging is a great way to establish thought leadership, which is what LinkedIn Posts is all about. Whether you find it useful or not will depend on how well you use it to promote your business. Hopefully this article will start many of you to initiate your very own LinkedIn marketing.
Where can you find LinkedIn Posts?
On your home page of LinkedIn where you status update bar is, you will find a small icon shaped like a pen. Hover your mouse on it and the words ‘create your post’ pops up. That’s your gateway to writing your blog post.
How to use LinkedIn Posts
Using the post itself is relatively simple. It comes with a basic word processing tool that allows you to type. I usually type in word and then copy paste the entire content on LinkedIn Post and do the formatting online. The tool also lets you embed media or insert an image into the text. You can view the post and then publish it once you’re satisfied with the formatting.
Do remember to add an image to your post. Remember visuals attract better attention than plain words!
Why use LinkedIn Post
If you’re running a business, especially a b2b business it’s important to establish your credentials with your professional network. Blogging via LinkedIn posts allow you to do just that. People read your post, they share it with their network, others read it and some of them would then want to connect with you and your network grows.
What to write on LinkedIn posts?
Unlike Facebook, LinkedIn is serious business. While some level of frivolity is always welcome I would strongly advise from being frivolous on LinkedIn. It is best to write thought provoking articles about your industry. Remember to have a view point. Opinions matter in the professional world. For example I write on marketing and entrepreneurship – my core area of expertise.
Whom to write for?
While blogging, it’s important to bear in mind who you want the article or blog post targeted for. Are you writing to influence your potential customers so that they connect to you? Or are you writing to influence your peers in the industry or are you writing to create a thought leadership position for yourself?
How long should your posts be?
It’s difficult to state clearly how long or short one’s post should be. A lot would depend on the quality of content that one is writing. But generally speaking you should avoid writing posts longer than 1200 words and shorter than 500 -600 words. It is difficult to encompass a thought in less than 600 words especially an opinion and more than 1200 words, and you’re likely to be writing a thesis. Short, crisp and to the point posts are best.
How to leverage your posts?
The primary objective of writing your post is to get your opinion read by those who matter. Hence post promotions are important. LinkedIn allows you to share your posts on Facebook and Twitter. My top 5 tips for promoting your LinkedIn Posts are:-
- On LinkedIn
- Share it as part of your status update regularly over the next one month
- Share it on the groups you belong as long as it is relevant to the group
- Look through the members of your group and identify those who you think would benefit from your post. Send a message to them. As a group member you can send direct messages to other members free.
- On Twitter
- Share on Twitter regularly over the next one week, alternate the times so that your Twitter followers get to see it.
- Vary the headline a bit each time
- Use Hashtags to reach out to others who are not part of your followers.
- On Facebook
- Share on your timeline in public. Use hashtags.
- Share the post on other Facebook open groups that you believe would benefit from your post.
- On G+
- Share link on your G+
- Share on other G+ communities that would find your post useful.
- On your email
- Create an email signature that incorporates the title of your post and hyperlink it.
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