Finding a good digital marketing agency to plan and execute your digital marketing can be challenging if you have little experience in dealing with digital or marketing services agencies. In our previous article we explored 6 steps on how not…
It’s no secret that client’s love to deal with thought leaders- experts in their domain. Which client wouldn’t want to be consulted by Neil Patel on digital marketing or Larry Kim on Search Engines or by Guy Kawasaki However establishing…
Ted Horton (name changed) runs a relatively mid-sized agency which among other things also provides digital marketing services to brands out of Los Angeles. With revenues of over $1 Million and a lean staff, Ted has been constantly facing a…
Advertising on LinkedIn is perhaps on the most expensive medium for all B2B marketers . With its sharply defined professional database and ability to segment that database any which way one wants, makes it a B2B advertiser’s delight. But the…
PPC marketing is a fundamental form of digital advertising that marketers do when one wants to ensure that your advertising dollars are generating the requisite ROI . This is specially true for businesses large and small. Google is the default…
Developing a social media strategy for Tech brands and firms is vastly different from that consumer brands. What works well for a business that sells to consumers will not necessarily work well for technology businesses that sell to businesses or…
What Is Social Media Marketing Strategy? Very simply put, a social media marketing (SMM) strategy is a summation of all the tactics and activities that one would implement and execute for the business using social networks. An ideal social media…
In India, it’s unfortunate that even today, a lot of companies (especially the ones that have been around for decades) still shy away from the word “digital”. This is understandable if you’re a small kiraane ki dukaan if you’re looking…
In today’s time and age, it’s almost impossible to have a business and not have an online presence. And since the concept of digital marketing is relatively new in India, it becomes increasingly difficult to rely on people’s experience in…
Good images are a key part of putting together a great website. But finding images to use can sometimes be difficult. Your options are to take the photos yourself, buy images from a photographer or stock image site or to…