I hope you know that simply creating a Facebook page and bombarding your followers with your products left, right and centre is not the way to go about doing things. Those are 3 Facebook marketing don’ts you’re already guilty of…
It really does not take a marketing genius to tell you that 2014 was all about social media marketing, where content played an extremely crucial role in the process of digital advertising. But what about 2015? Have the rules changed?…
And before I explain what my article is all about, let me first tell you who thought leaders are (for those of you who aren't already aware of them). Honestly, there isn’t much to explain; their designation is pretty self-explanatory!…
In late February Facebook rolled out a small new feature called the “Relevance Score” Tucked away within the campaign report, the relevance score tells advertisers how ‘relevant’ their ad creative is to the audience that is being targeted. The relevance…
For an industry that prides itself on educating the next generation of the working class, the sector is two steps behind when it comes to adopting digital marketing strategies compared to many other industry sectors. This is even more startling…
In our 4 Digital Marketing Imperatives for Education Business we had touched upon the criticality of investing in content marketing. The more quality content one creates, the larger impact it is likely to have on your potential student base. This…