Advertising on LinkedIn is perhaps on the most expensive medium for all B2B marketers . With its sharply defined professional database and ability to segment that database any which way one wants, makes it a B2B advertiser’s delight. But the…
Developing a social media strategy for Tech brands and firms is vastly different from that consumer brands. What works well for a business that sells to consumers will not necessarily work well for technology businesses that sell to businesses or…
It really does not take a marketing genius to tell you that 2014 was all about social media marketing, where content played an extremely crucial role in the process of digital advertising. But what about 2015? Have the rules changed?…
In India, I think it’s unfortunate that even today, a lot of companies (especially the ones that have been around for decades) still consider the word “digital” a taboo. Obviously, I understand if you’re a small kiraane ki dukaan which…
Our customers are a connected audience today, whether they be on Facebook, LinkedIn, Twitter, and Pinterest or in any of the hundreds of social media sites available today. Today, doing business via the Internet has become as important as doing…
If you are in marketing buying services you’re likely to have faced this problem several times. How do you select the right agency for your project? Should I chose the one that gave me the least cost or should I…
For every business, big or small, participating in trade shows is an effective way to engage and sell your products to prospective buyers. It provides a unique un-matched marketing route to meeting new buyers, engaging with existing ones and creating…
Business to Business Event Marketing is a tried and established route to increase your business leads and sales. If you’re business involves selling to other business, then event marketing should definitely be an integral part of your overall marketing plan…