I hope you know that simply creating a Facebook page and bombarding your followers with your products left, right and centre is not the way to go about doing things. Those are 3 Facebook marketing don’ts you’re already guilty of…
Alright, let’s face it – Google is the King of the internet. If you want to have your presence felt in the digital wodl, you have to play by the rules set down by Google, and of course, make use…
If you’re running a business, you cannot afford to ignore the ubiquitous Facebook. With over 1 billion (that’s 1 out of every 7 people on this planet!) on it, getting your business on Facebook will help you not just to…
In late February Facebook rolled out a small new feature called the “Relevance Score” Tucked away within the campaign report, the relevance score tells advertisers how ‘relevant’ their ad creative is to the audience that is being targeted. The relevance…
In today’s digitally connected world it’s no longer a question of whether a business should be on the Internet. It’s more about where all should I be. Like every other marketing route, the canvas of what digital marketing can do…
A few days back I got a frantic call from an ex-intern. He had moved on to work as the social media executive for a mid-sized publishing firm. He was facing a piquant work situation where his boss, the business…