Ted Horton (name changed) runs a relatively mid-sized agency which among other things also provides digital marketing services to brands out of Los Angeles. With revenues of over $1 Million and a lean staff, Ted has been constantly facing a…
In today’s time and age, it’s almost impossible to have a business and not have an online presence. And since the concept of digital marketing is relatively new in India, it becomes increasingly difficult to rely on people’s experience in…
Or call it Marketing the Marketing Agency. If you’re not among the big 10 in your industry vertical in marketing communication, chances are you’re always scouting for new business. And possibly going about it the long established manner. You’ve got…
Hiring a marketing communication agency is like getting married. Some stay married for long, some separate and some end up in a messy divorce. Just as in marriage, if you have hired or thinking of hiring an agency for any…
Gone are the days when choosing a marketing communication agency was as simple as picking out the Yellow Pages and letting your fingers do the walking. All you had to do to distinguish the big boys from the rest was…
If you are running a small or mid-sized business like me, chances are high that you’ve probably questioned yourself umpteen times, button holed your friends in marketing and read up like crazy various blogs and still wondered how to promote…
Below-the-line is an all-encompassing term that is often vilified and mostly used to describe almost anything that doesn't fall under mainline advertising, digital marketing. This is especially true in India where the industry is yet to mature into specialized businesses…
Far too often as marketers we tend to become complacent. Changing status quo is not something that marketers are wont to do in a hurry, especially when it comes to something as close to as changing one’s incumbent agency. As…
We all love social media marketing right? It’s the latest ‘in’ thing to be doing in digital marketing. And we all do it differently. In fact there are is a whole new species that has emerged out of the wood…
The 2015 Delhi Election saw the Aam Aadmi Party get a massive 96% of the seats. In marketing parlance such a victory is akin to a relatively small brand garnering a 96% marketing share and dislodging a super brand like…