Increasing platform registration & activating in-active registrants

Account Based Marketing Insights

The client is one among 3 mandated organization in India which operates a financial platform under the central bank and government of India compliance guidelines. The platform mandates organizations above a certain revenue size to allow for invoice factoring and payments to MSME’s through the platform.
While being on a platform was a compliance issue, ensuring transactions took place via the platform was the main goal. The platform financial services benefited departments like supply chain, finance and the organization itself to deliver higher financial ratios. Being one among the 3 mandated platforms, the client was keen to quickly ensure targeted corporates were informed, engaged and converted into becoming registrants on the platform while at the same time attempt to enable them to begin transacting via the platform.

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