New long term building

Account Based Marketing Insights

The client is a major software player in the life sciences drug discovery domain. Its software is primarily used in pharmaceutical, biotech and bio-sciences industry to improve drug discovery. As a global player in this industry, the client was keen to expand its footprint with key strategic accounts within the US and European market. At the same time, over the years, the client had several lapsed users which needed to be re-engaged with to bring them as customers.

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