Developing a social media strategy for Tech brands and firms is vastly different from that consumer brands. What works well for a business that sells to consumers will not necessarily work well for technology businesses that sell to businesses or…
LinkedIn Post is a facility provided by LinkedIn where a subscriber could post articles and view points and have it read, shared and commented upon by his followers. Unlike the normal status update posts was considered as the next level…
Lead generation through content marketing is like going to Siberia. Everyone knows where it is but only a few manage to reach there and even lesser manage to survive it. That being said, today content marketing is the ‘in thing’…
The other day I accepted a LinkedIn request from a young lady to connect. A short while later I got a prospecting email in my inbox from her. Apart from the bad English grammar, what struck me was the fact…
PR can be a powerful promotional medium for businesses if used correctly. However for most organizations hiring a PR agency is down in the totem pole of marketing spends because many organizations believe that the role of PR is largely…